HUSBAND AND WIFE OWNED
About Hustle House Health & Wellness in Woodstock, GA
OUR STORY
Started in 2017. Still Coaching Every Class.
In 2017, Matt moved to Woodstock, Georgia, founding Hustle House with a vision to inspire health and foster community.
We have been open for 9 years, husband and wife owned, small group personal training 1-1 personal training, 6 people or less per class.
Since 2023, Erica has been coaching at Hustle House, where she and her husband, Matt, have built a thriving community since opening in 2017. With Matt as both partner and coach for over 15 years, Erica has embraced the values of strength, resilience, and discipline that fuel her work today.
Our aim is to cultivate a warm and inviting atmosphere for every client. Through motivational coaching and constructive guidance, we support your journey to peak health and happiness, all within a secure and professional setting at Hustle House.
Matt & Erica Ribley — Owners
Straight from the coaching team
HOW WE COACH
The Free Flow Fitness Method
In our approach, we implement the Free Flow Fitness Method, customizing fitness objectives tailored to each client, regardless of age. We focus on a range of goals including mobility, strength, weight management, and overall health, to enhance the activities that bring joy to your life, such as cooking, music, sports, or art.
We pride ourselves on offering all of this in a 1-hour session while you receive methods of modification for all levels of fitness under the guidance of our trainers.
Stretching & Flexibility
Comprehensive Stretching and Flexibility Training, emphasizing various breathing and stretching techniques.
Advanced Strength
Advanced Strength Training, utilizing a mix of barbells, dumbbells, and kettlebells for a full-body workout.
Cardiovascular Training
Dynamic Cardiovascular Training, incorporating activities like biking, skiing, rowing, and jump roping for enhanced endurance.
Body Weight Training
Body Weight Training, focusing on gymnastics, push-ups, pull-ups, and sit-ups to improve core strength and agility.
Balance & Spatial Awareness
Specialized Balance and Spatial Awareness Training, featuring the use of Revolution Balance Boards for stability and coordination.
PROGRAMMING BLOCKS
Four 12-Week Routines, Rotated Through the Year
We've created four different 12-week routines that are offered throughout the year: Body Weight, Circuit Training, Weight Lifting, Cardio Conditioning.
01
Body Weight
02
Circuit Training
03
Weight Lifting
04
Cardio Conditioning
Each routine at Hustle House begins by identifying your initial fitness level, setting the stage for measurable progress over each 12-week period. We regularly update program elements to keep your workouts engaging and diverse, ensuring you never hit a plateau and always achieve optimal results.
THE TEAM
Meet the Coaches
Our Expert Fitness Trainers in Woodstock, GA
Matt Ribley
Owner / Head Coach
Meet Matt Ribley: Head Trainer at Hustle House Health & Wellness. Originally from Texas and raised in Ohio, Matt's passion for fitness began at age 8 with competitive water skiing. A versatile athlete, he's explored wrestling, skateboarding, and MMA, fueling his drive for physical excellence.
In 2017, Matt moved to Woodstock, Georgia, founding Hustle House with a vision to inspire health and foster community. As a certified personal trainer and CrossFit L1 coach, and recognized Ohio wrestling coach, Matt embodies the belief that happiness and health go hand-in-hand. He's not just a trainer; he's a life-changer, focused on athletes and individuals seeking to overcome health challenges. Matt excels in customizing training programs, emphasizing injury rehabilitation and holistic well-being. His approach is transformative, guiding clients to peak performance and a balanced life.
Erica Ribley
Owner / Coach
A lifelong athlete, Erica's passion for movement began with basketball, expanded through professional water skiing, and deepened while studying dance and movement in college. Though sports shaped her, struggles with an eating disorder gave her a unique perspective on the mental and emotional side of health.
Since 2023, Erica has been coaching at Hustle House, where she and her husband, Matt, have built a thriving community since opening in 2017. With Matt as both partner and coach for over 15 years, Erica has embraced the values of strength, resilience, and discipline that fuel her work today.
Her coaching style blends movement, mindset, and nutrition in a practical and approachable way. Erica is passionate about helping others reset harmful patterns, heal their relationship with food, and discover that wellness isn't about restriction, but about strength, balance, and freedom.
Seth Fraise
Coach
Trainer at Hustle House Health & Wellness. A versatile athlete, Seth's journey began in wrestling, where he was a three-time South Carolina State Finalist, and extended to water skiing, earning him the Barefoot Endurance World Champion title in 2006–2007. His talents led to a professional career at SeaWorld Texas and three appearances with the World Show Ski Team.
From 2017 to 2020, Seth performed stunts at Universal Studios Japan and Hollywood, later joining the Screen Actors Guild as a recognized stunt performer. In 2021, he brought his skills to Georgia, pursuing stunt work before returning to Hustle House, where his passion for training was shaped under the mentorship of owner Matt Ribley.
Today, Seth blends his athletic background, performance career, and coaching expertise to guide clients toward strength, balance, and long-term wellness. His approach emphasizes resilience, holistic health, and helping others achieve their goals through personalized and practical training.
THE FACILITY
Where You'll Be Training
OUR MEMBERS
Built for Busy Adults Who Are Tired of Starting Over
Our ideal Hustle House member is a busy adult in their 30s–60s who wants to stay strong, healthy, and capable for real life. They may be a parent, former athlete, professional, or someone who has simply gotten away from fitness and knows it's time to make their health a priority.
They aren't looking for a big-box gym or a quick-fix program. They want coaching, accountability, community, and a plan that actually fits their life.
They believe fitness should help them live better, not consume their life.
Hustle House isn't about chasing a temporary result. It's about getting well, staying well, and building fitness for life.
COME SEE US
Book a Tour and a Free Assessment
Meet our team, explore our space, and see how we tailor movement and mobility programs to meet your needs.
