MEET YOUR COACHES

Matt Ribley

Owner/Head Coach

Meet Matt Ribley: Head Trainer at Hustle House Health & Wellness. Originally from Texas and raised in Ohio, Matt's passion for fitness began at age 8 with competitive water skiing. A versatile athlete, he's explored wrestling, skateboarding, and MMA, fueling his drive for physical excellence.

In 2017, Matt moved to Woodstock, Georgia, founding Hustle House with a vision to inspire health and foster community. As a certified personal trainer and CrossFit L1 coach, and recognized Ohio wrestling coach, Matt embodies the belief that happiness and health go hand-in-hand. He's not just a trainer; he's a life-changer, focused on athletes and individuals seeking to overcome health challenges. Matt excels in customizing training programs, emphasizing injury rehabilitation and holistic well-being. His approach is transformative, guiding clients to peak performance and a balanced life.

ERICA Ribley

Owner/Coach

A lifelong athlete, Erica’s passion for movement began with basketball, expanded through professional water skiing, and deepened while studying dance and movement in college. Though sports shaped her, struggles with an eating disorder gave her a unique perspective on the mental and emotional side of health.

Since 2023, Erica has been coaching at Hustle House, where she and her husband, Matt, have built a thriving community since opening in 2017. With Matt as both partner and coach for over 15 years, Erica has embraced the values of strength, resilience, and discipline that fuel her work today.

Her coaching style blends movement, mindset, and nutrition in a practical and approachable way. Erica is passionate about helping others reset harmful patterns, heal their relationship with food, and discover that wellness isn’t about restriction, but about strength, balance, and freedom.

Seth Fraise

Coach

Trainer at Hustle House Health & Wellness. A versatile athlete, Seth’s journey began in wrestling, where he was a three-time South Carolina State Finalist, and extended to water skiing, earning him the Barefoot Endurance World Champion title in 2006–2007. His talents led to a professional career at SeaWorld Texas and three appearances with the World Show Ski Team.

From 2017 to 2020, Seth performed stunts at Universal Studios Japan and Hollywood, later joining the Screen Actors Guild as a recognized stunt performer. In 2021, he brought his skills to Georgia, pursuing stunt work before returning to Hustle House, where his passion for training was shaped under the mentorship of owner Matt Ribley.

Today, Seth blends his athletic background, performance career, and coaching expertise to guide clients toward strength, balance, and long-term wellness. His approach emphasizes resilience, holistic health, and helping others achieve their goals through personalized and practical training.

FAQ

Do I need experience?

No experience is required to start at Hustle House. Every workout can be scaled to your level, and our coaches focus on teaching proper form so you can feel confident and safe while progressing.

How long are classes?

Most group classes run about 60 minutes. This includes warm-up, stretching, main workout, and cooldown. The format is designed to maximize results without taking up your whole day.

Do I have to be a member to use the sauna or ice bath?

No membership is required for the Sauna. The infrared sauna is available a la carte and Saturday ice baths are only available to those on a training plan.

What happens in the movement assessment?

During the free assessment, we look at how you move through basic patterns like squatting, bending, and balancing. We check mobility, strength, and stability, then give you clear next steps and program recommendations based on what we see.

What makes Hustle House different from a regular gym?

Unlike a big-box gym where you’re on your own, Hustle House provides small group training capped at 6 people, ensuring personalized coaching. We also combine training with recovery and nutrition, so you don’t have to juggle multiple memberships or programs.

Can older adults or people with injuries participate?

Yes. Many of our members are managing joint pain, past injuries, or age-related concerns. We adjust exercises to meet you where you are and focus on improving balance, strength, and mobility safely.

Do you offer nutrition support?

Yes. In addition to training, we provide simple, sustainable nutrition guidance and access to professional-grade supplements. Our goal is to help you fuel your workouts and recovery without complicated or restrictive diets.

How do memberships work?

We offer three membership options: Foundation (2x/week), Momentum (3x/week), and Pinnacle (unlimited). Each plan includes access to training, member perks, and discounts on recovery services and supplements.

Can I try a class before committing?

Yes. The free movement assessment is your entry point, and it gives you a chance to experience the coaching style, ask questions, and see if the environment is the right fit for you.

MEET YOUR COACHES

Matt Ribley

ERICA Ribley

Seth Fraise

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